BT Global Services has won an award from research analyst Frost & Sullivan for creating customer value.

The annual European Customer Value Enhancement Award is presented to the company which has best demonstrated an ability to expand its customer base – while maintaining its existing client base – with more innovative value creation and enhancement strategies than its competitors.

BT Operate chief executive Roel Louwhoff said the award was further proof of BT’s transformation into a software-driven services organisation.

He said: “I’m delighted by this success. Customer service is our top priority and this award proves our efforts are working and we are on the right track.”

Judges cited BT initiatives such as the My Customer programme and service forum events – staged to help customers gain an insight into BT’s service strategy and provide input into the development of BT’s service portfolio – as key cultural programmes which will help to create a better experience for customers.

To win the award companies must be proactive rather than reactive, focus on value creation and enhancement as well as client satisfaction, and aim to maximise the return on investment customers make in their products and services – rather than simply providing sales support and service.