BT picked up two top honours at the Marketing Society Awards for Excellence 2007.

BT Retail head of broadband acquisition Dom Grounsell won the prestigious Young Marketer of the Year award for his work on the BT Total Broadband campaign launch, and the BT Global Services financial services marketing team picked up the gold award for the Best Brand Revitalisation in the Business to Business (B2B) Market.

The BT Global Services financial services marketing team comprised Peter Richards, Claire Jones, Karl Egan, Ian Carter, Mattias Alvan and Patrick Burton.

The BT financial industry sector (BTFIS) team provides telecoms services for the UK’s biggest financial institutions – but it faced a challenge in the form of increased competition and new technology, in particular the shift away from voice networks to internet-protocol (IP)-based networks.

A major issue for the business was raising awareness of its next generation services in order to shift perception of BT from a domestic telecoms firm to a global networking provider. This involved communicating with customers in 95 finance institutions.

The result was a monthly e-mail newsletter – Resources-retail – which aligned BT to the critical business issues of the finance sector.

Peter Richards, head of marketing for BT international marketing, who led the team, said: “This is fantastic recognition for the work which the team has focused on for the past three years. We have been able to prove the effectiveness of direct marketing in the B2B space and, more importantly, drive new business from the programme.”