The digital networked economy is the environment in which we all live and work – one that’s defined by low-cost connectivity and the convergence of IT and communications. It’s changing the rules of engagement and bringing new challenges and opportunities for all organisations.

Connectivity and convergence
Networks are at the heart of the digital networked economy. Low-cost broadband connectivity is available almost everywhere, linking people and organisations, any time and any place. And now convergence is taking the concept of ‘the network’ to a whole new level.

As IT and communications technologies converge, it becomes easier to move information between people and organisations, applications and devices, at home, in the office and on the move. And where ‘information’ used to mean ‘data’, now it can be any meaningful content. The old distinctions between different media are no longer relevant.

Communication and collaboration
What is relevant is the way converged IT and communications are becoming part of the very fabric of our lives. This is what the digital networked economy is really all about: technology bringing people together to communicate and collaborate for mutual benefit. Sharing information, conducting transactions, using services and buying products.

BT can help your organisation thrive in this environment. You can build the right technology infrastructure to capitalise on this connected, convergent world. Use it to improve working practices. Create new, more valuable ways to connect with customers, suppliers and employees. Manage the operational risks and compliance obligations of a highly connected world. Talk to BT today, and start winning in the digital networked economy.