Cable is well established in most developed markets around the world. Cable operators’ expertise in acquiring content and digital rights puts them in a very good position to maximise their return on investment.

By offering Voice over IP (VoIP) services – cost-effectively delivered over existing broadband infrastructure – you can also capture market share from the traditional network operators and offer the ‘triple play’ of voice, high-speed internet and video.

Increasingly, value is derived from the applications and services offered over a converged network. You need to more effectively address the challenges from fixed telecoms providers, alternate ISPs and mobile operators.

The simple bundling of services is no longer enough to ensure you remain competitive and win market share. You must constantly innovate and offer new services for consumers – and you must do so more quickly.

BT has extensive experience in the development and provision of converged applications and has created a 21st century infrastructure that allows it to innovate rapidly across the organisation. Service-oriented architecture and service development tools deployed over its core next-generation network allow BT to create products quickly. BT has become expert at deploying applications and services for mobility and mobile users over its fixed and broadband wireless infrastructure and can help you exploit this market opportunity by supporting your upgrade to the next-generation standard.