Customers have an insatiable appetite for new mobile services and product lifecycles are short – so short that new technologies quickly become commoditised. You must bring new services to market as quickly and as cost-effectively as possible.

Mobile operators have experienced huge growth across developed countries and are now expanding in emerging markets. Here, you need to make cautious investments while quickly launching new services – competition is vast in emerging regions. You also need to merge content and media into the product mix to create a more enticing offer.

BT has developed content services for delivery over its fixed and wireless broadband networks and has led the market in delivering broadcast TV to cell phones in the UK. Our 21st century next-generation network allows for the acquisition and distribution of content regardless of source or access medium.

A BT-powered next-generation network offers you the agility to quickly launch new services that deliver feature-rich content, messaging and advanced customer relationship management for your customers.