Wireless broadband is an evolving market. Competition for market share is intense, and providers seek robust solutions offering innovative services to give a return on investment.

Wireless broadband operators are addressing rural markets where spectrum efficiencies and lower equipment and infrastructure costs can radically reduce the cost to implement a broadband network.

In more developed markets, wireless broadband is already available through stand-alone and meshed public wi-fi networks, and WiMAX is poised to become the next major battleground for market share among ISPs and mobile service providers.

Such new and disruptive technologies require careful implementation to ensure that customer service and the user experience do not suffer. BT has the knowledge and experience through its wireless cities and 21st century network programmes to deploy new technologies, manage interoperability and even drive standards.

With implementation and network management support from BT, you can focus on acquiring and servicing your customers; you can be confident that the technology and network will not let you down.

BT, working with its partners, will deliver the infrastructure you need.